RULES OF ETHICS IN JOURNALISM
Adopted by Icelandic Press Council in 1988.
In their work, journalists of all media must constantly bear in mind the basic rules of human relations, and the public's right to
information, freedom of expression and criticism.
A journalist aims to do nothing which may bring his profession or professional organisation, newspaper or newsroom into
disrepute. He must avoid anything, which may be deleterious to public opinion of the journalist's work, or damage the
interests of the profession. A journalist must always be honourable in his dealings with colleagues.
A journalist is aware of his personal responsibility for all that he writes. He bears in mind that he is generally perceived as a
journalist, even when not expressing himself as such, in writing or the spoken word. A journalist respects necessary
confidentiality of his sources.
A journalist observes the highest possible standards in gathering information, processing this information , and in presentation,
and shows the utmost fact in sesitive cases. He avoids all that may cause unnecessary pain or humiliation to the innocent, or
those who have suffered.
Should a journalist accept a bribe or use threats in connection with publication of material, this is counted a very serious
violation. Journalists must always be consious of when names should be published for the sake of public safety, or in the
public interest. In accounts of legal and criminal cases, journalists must observe the general rule that every person is innocent
until proven guilty.
A journalist must do his best to avoid conflicts of interest, for intance by reporting on companies or interest groups in which
he himself is involved. He must primarily serve the interests of the reader, and the honour of the journalistic profession in all
that undertakes under the aegis of his job.
A journalist writes always on the basis of his convictions. He makes sure not to confuse editorial material of clear informative
and educational value, with advertising in pictorial and / or written form.
This code of ethics does not limit the freedom of expression of journalists who write, under their full name, clearly defined
items in newspapers, e.g. criticism, where the writer's personal views are of the essence.
Any person who believes that a journalist has offended against the above code, and whose interests are at stake, can make a
compaint to the Ethics Committee of the Icelandic Union of Journalists within two months of publication, provided the item
published is not the subject of court action at the same time.
The compainant must, however, perviously have sought redress from the organ (newspaper, broadcasting company) in
question. The Ethics Commitee can, however, rule to make an exception to the rule on seeking redress, due to other
circumstances. The Ethics Committee shall discuss the matter at a meeting within one week and shall announce a
well-grounded ruling as soon as possible.
When the Ethics Committee undertakes to investigate a complaint, it must take into account the overall coverage of the
matter in the medium against which be given the complaint has been made. The respondent shall be given the opportunity to
explain his view of the matter.
The Ethics Committee classifies three categories of violation, according to their nature:
c) very serious
No appeal can be made against the Ethics Committee's ruling. The ruling of the Ethics Committee, together with the grounds
and arguments of the ruling, shall be published as soon as possible in the journalists' union periodical. The Ethics Committee's
ruling shall be sent to the organ in question at the first opportunity, with a request for publication in the case of an offence in
category b) or c). Three days later, the ruling shall be sent to other media.
The principal ruling of the committee shall be published word for word. In presentation of news on rulings from the Ethics
Committee, journalists shall observe all precautions which this code lays down, cp. clauses 1 and 2 above.
Should the committee of the Union of journalists feel, after the Ethics Committee has ruled, that a violation is so serious that
further action is required, it may submit a proposal for sanctions against the journalist in question to a meeting of the
members, provided that the intention to do so has been mentioned in the announcement of the meeting.
In the case that an article is not clearly attributable to a writer, or that the journalist in question is not a member of the Union
of Journalists, the Ethics Committee's ruling shall apply to the editor or guarantor as directly concerned. Even if none of these
individuals is a member of the Union of Journalists, the Ethics Committee can still make a ruling on a complaint.